Explore Colour Trends

Behind the
Colour Of The Year

How do we choose the Benjamin Moore® Colour of the Year and corresponding Colour Trends Palette?

Looking Back at the Colour of the Year

From our library of over 3,500 Benjamin Moore colours, we carefully curate a Colour Trends palette that balances modern-day relevance with long-lasting appeal. Taking into consideration everything from consumer behaviour to global influences in art and design, our colour and design experts work tirelessly during the colour selection process to handpick the hues you’ll see prominently during the following year.

At the centre is one special hue that defines the palette—and the moment: the Colour of the Year. Journey with us through some of our most recent choices and see how they have evolved over the years.

The Process: How Do We Choose a Colour Trends Palette?

Our annual celebration of colour is a result of a yearlong creative process and global exploration of colour and design. Our dedicated team tracks and analyzes cultural and environmental influences both domestically and overseas. Their work yields common threads across diverse disciplines, resulting in a thoughtfully curated colour palette—and one standout paint colour—that inspires us all. Here's how we do it.

Explore Global Influence

We start by studying consumer behaviour, economics, cultural and environmental influences from all over the world.

Collect Creative Inspiration

Our colour and design experts travel near and far to gather insights from design trade shows, museums, exhibitions, seminars, and events across multiple industries.

Study the Impact of Technology

By considering the way technology influences the way we live, think, and feel—from virtual realities to artificial intelligence—we can see colour in a new light.

Crunch the Data

By informing and validating our findings based on data collected from digital analytics, sales, and trade insights, we can see which colours our customers have been making their own time and again.

Interpret and Synthesize

We analyze and distil the information that is collected to reveal the most influential colours. These colours are then viewed through the lens of paint, so the hues on your walls stay relevant for years to come.